Beste Email Newsletter System For Small Businesses

Want to design your e-mails and export the template to your newsletter system? Check Stripo

Importance of the right email newsletter system

Sending newsletters is the best way to keep in touch with your customers. It helps you to stay on their minds and give them the best experience. Apart from this, sending newsletters also helps you to generate more revenue. You can use your newsletters for cross-selling products or service. Plus, it helps you to build a better relationship with your customers. Therefore, it is important for businesses of all sizes to send out newsletters on a regular basis.



That is why it is interesting for every retail store to get started with an email newsletter system. Despite how few email addresses you have collected. Many providers have a free variant for up to 1000 contacts.

With attractive fill-in forms you can easily collect more customer data. It is also important that you can place this on the website. Furthermore, it is useful if you can easily add or remove fields and adjust the color and style.

By personalizing an email you increase deliverability, open rates and click through rate. For example, by (automatically) calling people by their name, you can make the message more personal. You also want to show specific photos and texts to a target group. For example, a photo of a ladies product to all women and a photo of a men’s product to all men. In addition, if someone has viewed a specific product on the website, you would prefer to show that product again in the e-mail. In this way you make every message more relevant.

Landing pages are often part of an email marketing campaign and they should be created specifically for these campaigns, so they can drive traffic to them. Basically, landing pages should capture potential customers’ interest and convince them to provide their personal information or purchase a product or service.

Automated emails can be set to go out at specific times on specific days of the week, based on your customer’s buying history, location, or other various factors which you want the software to understand. This will save you time because you will not have to constantly send the messages manually for the best results.

Integration is important to always work with one source of truth. For example, you also want to save the collected e-mail addresses directly in the CRM and vice versa. So look for a newsletter system that offers many integration options.

With clear reports you can easily adjust the marketing plan. With the right insights, you can better test new promotions and automate the entire process. Do you just want to simply start sending newsletters? Then it is important that, for example, inactive e-mail addresses are automatically removed from the list in order to keep the domain’s ranking high.

Than we have Sendinblue. This company offers email marketing services to many different kind of businesses. They provide great deliverability rates, mobile ready templates, and CRM integration.



It is one of the most complete email marketing tools, but a little bit cheaper than ActiveCampaign. It can be used to send newsletters or automate repetitive tasks like sending receipts or FTP links. When we tested it, the software usability was a little bit more complicated than other options.

Mailerlite is a cloud-based email marketing and automation platform. It has a wide array of features that can help you create an automated marketing sequence for your business. I really like the professional design and functionality of this system.



So Mailerlite, with its robust features, is great for startups and small businesses. It has the capability to manage the entire lifecycle of an email automation campaign from design to deployment, tracking and optimization.

Convertkit is a tool designed to automate the work of a marketer. It has features that allow you to create your landing pages, newsletters and customer follow up emails. With Convertkit, you can send automated email sequences based on what your customers have done.

It also offers landing page templates, which are easy to customize and use for testing different types of marketing messages. You can also create signup forms that will gather your customer’s information as they sign up for your list or purchase from your website.

If you are an e-commerce store owner, there is also a paid version of this software called ConvertKit Pro specifically designed for retailers.

Then there is Moosend. This powerful marketing automation platform helps marketers and retailers grow their businesses by making it easy to create, send, and track emails and newsletters, as well as manage landing pages, shops, and more. Furthermore, the company enables its users to build, manage, and maintain their ecommerce stores. It also provides a good email newsletter system.



Moosend works with customers in various industries such as retail, manufacturing, and distribution. The goal of the company is to make it easy for customers to run their online business by providing them with templates and templates for marketing campaigns as well as monitoring tools to help them calculate conversion rates.

A well-known system is Mailchimp. It is a easy to use mailing list management application that allows users to create, send and track email campaigns. You can use it for free if you have less than 2.000 subscribers. However, their logo will always be at the bottom of the email. Furthermore, when you grow your list it will get very expensive.



The system also has a number of features that allow users to engage with their customers, such as automation and retail tools. In addition, Mailchimp has a customer-centric approach where it can help make more sales for businesses through its features geared towards marketing and conversion.

Hubspot is a provider of inbound marketing and sales software. It was founded in 2006 and has its headquarters in Cambridge, Massachusetts. The Hubspot software helps businesses create and manage content for the web and social media channels, and measure the impact of that content on their customers.

One of the best things about Hubspot is that it integrates with many different aspects of your business to make your marketing easier to manage. You can use it to send messages, create landing pages, run Facebook ads, or even create a brick-and-mortar store’s online presence.



The most important advantage is that whatever they do has measurable results. You can see how people have interacted with your messages before you send them more messages – this means you won’t annoy your customers with messages they don’t want to receive. The system starts with a free plan, but gets expensive when you grow your list.

Last but not least, Campaign Monitor is a marketing automation and email newsletter system with a unified platform that helps small and medium-sized businesses grow. They to this by providing you with the tools you need to market yourself, communicate with your customers, and measure the impact of your campaigns.



Campaign Monitor was founded in 1999 as an open-source email client for web designers and developers. The company has grown to become a full-fledged marketing platform that has been traditionally used by larger eCommerce companies, but is now experiencing strong adoption among smaller retailers.