10 Examples On How Video Can Help Your Retail Store

The retail industry has been evolving at a rapid pace. Customers are becoming more demanding and want to feel valued. So how can retailers achieve this? The answer is video! Video is an excellent way of getting customer feedback and making them feel valued as well as providing them with a personalized shopping experience, which will result in increased customer loyalty and satisfaction.

Video marketing is important for retail shops because it can help them to connect with their audience. It helps to establish an emotional connection with the potential customers. Furthermore, it is a great way to get attention through different online channels. Video marketing has the ability to offer an emotional connection that other forms of marketing may not be able to provide.

Therefore, marketers are quickly realizing that video marketing is essential to their business growth, and they’re investing heavily in the medium. A video can be much more engaging than a simple written article or blog post, and it can convey a lot more information in a shorter amount of time. Video marketing is one of the most effective ways to reach your target audience. It’s also one of the most cost-effective methods for content marketing. Last but not least, the great thing about video is that people can watch it on their own time. 24 hours a day, 7 days a week. How to use video in your brick and mortar shop? Let’s look at 10 examples.

1. A video tour of your store
2. A video message for your customers
3. Share trends to position yourself as the expert in your field
4. Answer your frequently asked questions
5. A look behind the scenes video
6. New items in your retail shop
7. Video demonstration of a product
8. Introduction of an employee
9. An invitation
10. A sneak peak



A video tour of your store is a great way to give potential customers the feeling that they already know you. It gives them an idea of what your business is all about and what they can expect when they come in.

Have you ever been shopping for something, but had doubts about a certain product or shop? There are so many businesses and products out there, it’s hard to know which one to choose. The best way to remove any doubts is by making it so transparent as possible. That’s why a video tour of your store is so important! You can already give an insight into your assortment, location and team members.

Retailers should be able to provide customers with a personalized shopping experience, which means understanding their needs and preferences better than any other company in the world. Video can play a major role in this. By sending customers personalized messages you will make them feel special and valued.

Video messages are a great way to say thanks to your customers. The conversation is more personable, and it provides an opportunity for the recipient to feel special. Video messages can make even the most basic interactions memorable, like acknowledging someone’s birthday. They’re also an excellent way to thank someone for their feedback or letting you know that they’re satisfied with your product or service. This simple gesture of appreciation can keep them coming back, and increase their engagement with your retail shop.

Video can also be used to show off trends and provide inspiration from your industry. It is the way to position yourself as the expert in your field. An additional advantage is that you can get your message across visually. This makes it a great and free way of advertisement to generate more views and increase traffic to your retail shop. This makes people more likely to think of your store when they need a product that you sell.

Did you know that 10 minutes of video is equivalent to 1000 words ? So imagine answering the same questions multiply times a week. For example by e-mail or telephone. Therefore, answering your frequently asked questions with video can save you a lot of time. Time you can invest in your retail shop and customers again.

Video is the perfect medium for giving people clarity on a topic. In addition to answering your frequently asked questions, you can also show background information and tell your story. So give people the information they need in an entertaining way through video.

This is an easy way to make a long video. You can even record it live via YouTube with no further editing required. Your retail shop a great place to film as you immediately have the right store ambiance. If possible, try to use natural light as much as possible as it’s free and looks more natural than artificial light.

A video is a great way to announce new items in your retail shop. It can be used as a reveal of the new collection. This kind of video should be personal, so it feels like you are talking to the customer directly. You can use different techniques to create this feeling of personal connection, such as smiling to the camera and showing your hands while you work on something. Try alternating with close-ups on the product and using natural sound effects. In this way you can arouse desire to visit your store and view the collection in real-life.

In addition to showing new items, a video in your retail store can be used to provide a detailed tutorial or show off a product. Videos are a great way to explain complex processes in a visual, concise manner. Furthermore, videos are a great way to create a product experience for your customers. For example, by showing them how it works or how they should use it. Are you selling more fashion products? Show the product being worn by someone.

Video can also be used to introduce the company or a new employee. For example, talk about who they are, what they do and what they like and why. This gives the customer a good picture of the team and the feeling that they know you personally. Make sure that the talk is loud and clear. So try not to walk too much and as a videographer, don’t stand too far away. The great thing about video is that you can try it 10x without anyone having to see it. Nevertheless, it doesn’t have to be perfect, so enjoy!

With up to 80% of consumers watching videos on their mobile devices, video invitations are a great way to get more customers in the door. A video invitation can also be a great way to introduce a in-store event or celebrate a milestone. It’s an opportunity for your business to show off its personality and creativity. And if you’ve got an event coming up, it’s the perfect way to get prospective customers excited about what they have in store for them.

A sneak peak video should last 5 to 15 seconds. You can easily film it with a smartphone if you like and add a text like ‘Coming soon’. For example, this is perfect to share on Instagram Stories, Snapchat and Tiktok where you also have an easy editor to add smileys and text. We tell more about this in the content plan. It is a great way to advertise your products and services without spending too much time or money.

Video is the future of retail marketing. It can be used to provide information, educate, and entertain the audience. Therefore, it is an essential part of any marketing strategy because it’s a way to reach your audience in a more personal way. It also allows you to show off your product in detail through digital channels without having to write out all the details.

Furthermore, try to connect with your customers through video. This will have the advantage that you are already building up a relationship which saves you time. So you can serve and inspire more customers with the same effort. It’s like standing in front of a large group of customers, while you can make it come across personally.

Yes, you don’t need a professional camera to use video in your retail shop. Smartphones are convenient and easy to carry around. It is also much cheaper to buy a smartphone than it is to buy a professional camera, so a great way to start. Of course, the quality of the picture will be not as good as that of a professional camera. However, the customer doesn’t really know what kind of camera you are using, so don’t worry about it too much. Just start!

Last but not least, a compelling story is more important to a successful video than the kind of camera. Your video should need make sense in the context of the event. So make sure that the video is tailored to your audience and what they are interested in for maximum effect.